Marketing Operations Manager - Global

Ref#
Salary
Location
Type
123191
£65000 - £75000
London
Permanent

Company

A unique and multiple award-winnning technology company, their objective is to reinvent digital marketing to make it understood, trusted and valued by both organizations and users. Their technology is integrated into over thousands of apps worldwide. They have offices in London, mainland Europe and North America due to exceptional growth and are still expanding rapidly. 

Job Description
 
 
As part of the Global Marketing team, this role exists between digital marketing, traditional marketing, business operations and technical operations. This role serves to optimize and improve all marketing processes, systems and intelligence for the global marketing team. You will drive operations management for the Revenue Optimization framework, work to improve workflows and promote efficiencies in the marketing processes. You are fluent in data analysis, and are capable of using CRM tools (Salesforce), Marketing Automation tools (Marketo), Web Analytics tools (like Google Analytics) to track marketing performance and recognize opportunities for improvement. You will create marketing process for all marketing software and infrastructure for the organisation on a global level. You will be also own planning and budget management for the entire global marketing function. 
 
 
Key Tasks & Accountabilities 
 
You are the liaison between marketing, operations and commercial departments 
Analyse funnel performance and make performance improvement decisions 
Create, analyze, and optimize marketing processes 
Monitor feedback from the marketing team to improve process and promote efficiency 
Inform marketing strategies based on funnel and data analysis 
Handle the integration and maintenance of marketing software and infrastructure 
Create documentation of marketing software processes and infrastructure 
Forecast, plan, monitor and optimize marketing budget across all regions and channels 
Propose marketing strategies based on DLG funnel and data analysis 
Monitor the data flow in the CRM, take ownership of the data integrity passed through to the sales teams 
Ensure process alignment and consistency throughout the business and markets 
Manage SLAs and accountability across integrated teams (traditional marketing, digital marketing, sales teams) 
Monitor performance across the board on a global level, extract learnings and improve process and promote efficiency 
Monitor the data flow in the CRM, take ownership of the data integrity passed through to the sales teams 
Provide performance reporting for internal stakeholders relating to all campaign(s) performance 
Own the Marketing Operations budgets, tracking, reporting and ROI against business targets 
Manage external agencies on technical dashboard maintenance, API & integrations 
Manage the integration and maintenance of marketing tech stack software and infrastructure 
 
 
Skills & Qualifications
 
Degree/MBA or equivalent and 5+ years working experience in similar positions. 
Proven international experience comfortable working with many countries of different cultures.  
Leadership experience with excellent communication skills, both written and verbal. 
A modern marketer with deep understanding of digital marketing, social media, marketing automation, CRM (salesforce.com)  
Stature, gravitas, and confidence to gain the credibility and respect of high-performing sales and marketing management team 
Experience in data analysis of marketing & sales activities and processes 
You have digital marketing experience conducting advertising campaigns across social media and web properties like Facebook, Twitter, LinkedIn, and Google 
Experience with marketing automation systems such as Marketo 
You have the ability to interface with both marketing and operations departments 
CMS experience 
Basic HTML knowledge will be a plus 

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