Global Marketing Manager

Global leading data technology platform serving digital content is looking for a highly passionate Global Marketing Manager to join their vibrant team in London.

As a proactive, driven team player with ad-tech and B2B tech experience you

will support the development, management and success of the company’s brand globally.

With excellent communication and confidence, you will partner with the CMO, the marketing team and key business stakeholders developing and executing campaigns and programmes raising awareness, drive revenue aligned with business objectives.

The Role:

·    Provide support to the CMO in the delivery of all global       marketing initiatives

·    Assist in the development and execution of the strategic global marketing plan

·    Support the CMO in the development of foundational brand work, including brand architecture, value propositions and messaging

·    Working with regional marketing leads to localise, rollout and implement global initiatives through the creation of sales enablement and training materials and training employees globally (UK, Europe, US, APAC and the rest of the world)

·    Work collaboratively with the Head of Product Marketing on the GMT plans for Products, including plan development, management and execution, as well as regional field marketing liaison, as required

·    Creation and execution of global thought leadership programmes that leverage the appropriate parts of the marketing mix, including online and offline content, videos, infographics, webinars, sell sheets, white papers and case studies. Collaborate with regional marketing leads as well as engineering, sales and ops, to turn insights into global marketing campaigns

·    Lead website redesign and redevelopment to implement new messaging and tone of voice into

our digital presence, as well as maximising the effectiveness of our product representation and

lead capture

·    Create, implement, manage and analyse small scale global digital ad campaigns including paid

social, as well as assessing and managing other paid or sponsored media and content

opportunities

·    Develop and implement global CRM plans to drive lead gen.

·    Manage key stakeholders, own project plans and communicate timelines

·    Implement and measure marketing activity and campaigns

·    Assist in managing and rolling out key initiatives such as new product launches, thought

leadership initiatives, industry events and exhibitions from planning stage to delivery and

measurement

·    Liaise and manage external agencies and suppliers to ensure project briefs are met and

delivered to the agreed job specification within budget

Skills:

·    Ad-tech experience and or other B2B tech experience is essential

· At least one European language essential !

·    5-7 years experience in a relevant marketing role

·    Brand development experience including brand architecture, value proposition and message

development

·    Experience with global campaign creation, management and execution.

·    Previous experience working with regional marketing teams and go to market planning and

execution

·    Experience in managing website design and development projects (end-to-end) as well as

metrics tracking and reporting

·    A proven capability in areas of digital marketing (social, content, PPC, Lead Generation).

·    Experience in developing and running internal training programmes.

·    Strategic influencing skills

·    Bachelor degree in Marketing

·    Creative thinker with solid analytical skills.

·    Collaborative team player and adept at stakeholder management.

·    The ability to adapt and be flexible – you are a self-starter eager to learn new skills

·    Strong planning and organisational skills