Senior Planning Manager
Job Type | Permanent / Full Time |
Area | Greater London, UKUK other, UK |
Sector | Media AgencyMedia Agency - Comms PlanningMedia Agency - Digital P&BMedia Agency - AV / TVMedia Agency - ProgrammaticMedia Agency - OnlineMedia Agency - Offline |
Salary | 40-50K |
Start Date | |
Job Ref | RLSPM |
Job Views | 48 |
- Description
Leading media agency are hiring for a Senior Planning Manager
- Lead the end-to-end planning process and present the RTBs to clients
- Management of Senior Associates - Media Planners, responsible for development and learning progression of any direct reports
- Develop strategic communications frameworks that are well integrated with offline media and the wider marketing strategy
- Interpret and articulate market and customer insight to support and justify media laydowns
- Work with the media planner and the internal research team to analyse data trends and client performance
- Works with media team to periodically review media laydown using campaign performance data
- Works with the relevant teams to define custom measurement frameworks and PCA templates
- Lead case study material collation for external and internal circulation, showcasing effective integrated marketing strategies
- 4+ years’ experience within digital media agency
- Experience of leading media planning and growing client relationships
- Practical experience managing and directing strategy on search, social and programmatic campaigns
- Management of multiple work streams/team members
- Good track record of developing media planning on multi-channel accounts
- Professional communication and presentation skills with senior stakeholders (internal & external)
- Proven understanding of different marketing capabilities and what they offer the client and customer, including Search Marketing, Display, Social, Online video, CTV and Analytics
- An understanding of ATL marketing
Knowledge and understanding of planning and insight tools such as TGI, GWI, SimilarWeb, YouGov and media planning tools.