Senior Planning Manager

https://www.moriati.co.uk/job-search/465-senior-planning-manager/media-agency/greater-london/job2024-11-05 10:19:552024-12-02Moriati Recruitment
Job TypePermanent / Full Time
AreaGreater London, UKUK other, UKGreater LondonUK
SectorMedia AgencyMedia Agency - Comms PlanningMedia Agency - Digital P&BMedia Agency - AV / TVMedia Agency - ProgrammaticMedia Agency - OnlineMedia Agency - Offline
Salary40-50K
Start Date
Job RefRLSPM
Job Views15
Description

Leading media agency are hiring for a Senior Planning Manager

 

  • Lead the end-to-end planning process and present the RTBs to clients 
  • Management of Senior Associates - Media Planners, responsible for development and learning progression of any direct reports 
  • Develop strategic communications frameworks that are well integrated with offline media and the wider marketing strategy  
  • Interpret and articulate market and customer insight to support and justify media laydowns 
  • Work with the media planner and the internal research team to analyse data trends and client performance  
  • Works with media team to periodically review media laydown using campaign performance data 
  • Works with the relevant teams to define custom measurement frameworks and PCA templates 
  • Lead case study material collation for external and internal circulation, showcasing effective integrated marketing strategies 

 

  • 4+ years’ experience within digital media agency  
  • Experience of leading media planning and growing client relationships
  • Practical experience managing and directing strategy on search, social and programmatic campaigns 
  • Management of multiple work streams/team members 
  • Good track record of developing media planning on multi-channel accounts 
  • Professional communication and presentation skills with senior stakeholders (internal & external) 
  • Proven understanding of different marketing capabilities and what they offer the client and customer, including Search Marketing, Display, Social, Online video, CTV and Analytics 
  • An understanding of ATL marketing  

Knowledge and understanding of planning and insight tools such as TGI, GWI, SimilarWeb, YouGov and media planning tools.

 

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