Senior Planning Manager

Leading media agency are hiring for a Senior Planning Manager

• Lead the end-to-end planning process and present the RTBs to clients 

• Management of Senior Associates - Media Planners, responsible for development and learning progression of any direct reports 

• Develop strategic communications frameworks that are well integrated with offline media and the wider marketing strategy  

• Interpret and articulate market and customer insight to support and justify media laydowns 

• Work with the media planner and the internal research team to analyse data trends and client performance  

• Works with media team to periodically review media laydown using campaign performance data 

• Works with the relevant teams to define custom measurement frameworks and PCA templates 

• Lead case study material collation for external and internal circulation, showcasing effective integrated marketing strategies 

• 4+ years’ experience within digital media agency  

• Experience of leading media planning and growing client relationships

• Practical experience managing and directing strategy on search, social and programmatic campaigns 

• Management of multiple work streams/team members 

• Good track record of developing media planning on multi-channel accounts 

• Professional communication and presentation skills with senior stakeholders (internal & external) 

• Proven understanding of different marketing capabilities and what they offer the client and customer, including Search Marketing, Display, Social, Online video, CTV and Analytics 

• An understanding of ATL marketing  

Knowledge and understanding of planning and insight tools such as TGI, GWI, SimilarWeb, YouGov and media planning tools