Social Media & Content Manager

An independent media agency is looking for a creative individual to join their growing Social and Content team, managing and leading the social media strategy and campaigns across a range of clients. The ideal candidate will be passionate about theatre and have 2+ years of experience in social media and content strategy/ planning and/ or social content creation..

Position Objectives

• Devise and implement the content strategy across a wide range of live productions and live entertainment.
• Create engaging and stand out content both for organic and paid social media campaigns.
• Maintain excellent client relationships across a portfolio of accounts.
• Provide the necessary audience insight and reporting, to ensure effective delivery across all content channels.

Deliverables

Strategy and organic content management:

• Devise and implement, engaging and targeted social media strategies in line with campaign goals and audience objectives.
• Use a variety of tools to create engaging and stand out content across all channels.
• Work with the Strategy and Account Management team and Creative Studio, to create more complex and hero content pieces when required.
• Produce regular reports, analysing and interpreting the social media data, to inform future campaigns and improve channel engagement and performance.
• Present strategy to clients and key stakeholders on a regular basis.
• Deliver robust campaigns which increases awareness, loyalty and word of mouth to grow social communities, increase purchase intent and ultimately drive ticket sales.
• Shape and adhere to the correct tone of voice to deliver on-brand content.
• Ensure that social communities are actively managed, with customer queries answered swiftly and escalated where necessary.
• Keep on top of social trends and relevant news, to deliver creative content which taps into the zeitgeist.

Undertake duties to lead on the management and delivery of campaigns and reporting:

• Build knowledge of clients, competitors, and the general marketplace.
• Identify and report on trends to key agency stakeholders and clients on regular basis.
• Proactively monitor competitor landscape
• Staying up to date with the latest social media and digital marketing news
• Support social media & content team with communicating news, compiling, and sharing case studies, managing social media channels and sending weekly email updates.
• Develops and maintains excellent relations with internal agency departments.

Minimum Qualifications

Skills/experience: Transferable skills from previous jobs and/or education.

Technology: Advanced knowledge and understanding of Facebook, Instagram, Twitter, Tik Tok and YouTube. Knowledge of and proficiency in PowerPoint, MS Word, Excel, Outlook, Google Analytics and confident in the adoption of new software and reporting systems.

Graphic Design: Understanding and experience using the Adobe Creative Suite or similar application.

Person Specification

• 2+ years’ experience working in a similar role with transferable skills.
• Experience of working in an advertising, media or marketing agency and/or marketing department.
• An understanding of the industry and a passion for theatre, museums, galleries or live entertainment.
• Excellent communication skills including copywriting.
• Strong administration skills with the ability to prioritise and organise workload in a fast-moving environment with reliable follow through.
• Ability to work independently, take responsibility and show initiative.
• The ability to solve problems, make decisions and resolve issues quickly and effectively.
• A ‘can do’ attitude, willing to go the extra mile with confidence and a professional outlook.
• Work well under pressure.
• Good knowledge of social media networks and functionality - experience using social media tools and platforms such as Hootsuite and Sprinklr
• Evidence of having run multiple social media accounts simultaneously and optimizing copy and creative dependent on platform and objectives.
• Basic graphic design skills with experience working with technology platforms and software such Photoshop and After Effects, as well as various apps in order to create dynamic content.
• A highly creative and imaginative approach, able to critically evaluate and develop ideas.

NB some out of hours working (evenings and weekends) are occasionally required to ensure time sensitive social activity is delivered when required and needed.